CAIRO, June 17, 2026 — The European Bank for Reconstruction and Development [EBRD] is supporting Egypt’s green transition through a loan of up to €10.7 million to U Consumer Finance, known by its trademark Valu, a leading financial technology firm in Egypt.
Through Valu’s digital platform and extensive merchant network, the project will channel climate-related investment into households, extending green finance beyond corporates to individual consumers.
An EBRD-funded technical cooperation package worth €74,900 will support Valu in developing dedicated green finance products, strengthening the identification and tracking of eligible investments, and building a robust pipeline of green assets within the retail segment.
By strengthening consumer finance and stimulating demand for energy-efficient and renewable technologies, the initiative is expected to contribute to Egypt’s green transition and support the development of a more sustainable, low-carbon and climate-resilient economy.
EBRD Managing Director for the Southern and Eastern Mediterranean [SEMED] region, Mark Davis, said:
“This project marks the EBRD’s first partnership with a consumer finance company in Egypt and in the SEMED region, as well as our first collaboration with Valu. It reflects our commitment to leveraging leading fintech platforms to expand access to sustainable finance.”
Davis added that by supporting Valu’s digital financial solutions, the EBRD is enabling households to access energy-efficient and climate-friendly products on affordable terms, thereby extending green finance to individual consumers and supporting Egypt’s transition to a more resilient, low-carbon economy.
Valu Chief Financial Officer Karim Riad said the partnership with the EBRD highlights confidence in Valu’s ability to scale accessible green finance across Egypt.
“By integrating dedicated green financing solutions into Valu’s platform, we will enable consumers to make more sustainable purchasing decisions without compromising affordability or convenience. This transaction also reinforces our commitment to building a diversified and resilient funding base that supports long-term growth, while contributing to the transition towards a low-carbon economy,” Riad said.
Founded in 2017, Valu is Egypt’s leading consumer fintech platform and the first listed fintech consumer finance company on the Egyptian Exchange [EGX]. This reflects its scale, institutional maturity, and backing, including Amazon’s strategic stake.
A pioneer of the buy-now-pay-later model in the Middle East and North Africa, Valu offers flexible financing of up to 60 months across more than 8,500 merchants. The platform has since expanded into investment products, premium financing, business-to-business [B2B] solutions, and card-based payments, positioning Valu as a comprehensive, multi-product fintech ecosystem.
Egypt is a founding member of the EBRD. Since 2012, the Bank has invested more than €14.6 billion across 227 projects in the country.
https://thecooperator.news/ebrd-sets-out-new-approach-to-financial-market-development/
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