Over 300 exhibitors showcase at the 31st National Agricultural Show
The show, which began on June 27 with a segment focused on older farmers, will continue until July 3, 2025

JINJA CITY, July 2, 2025 –– More than 300 exhibitors have already participated in the ongoing 31st edition of National Agricultural Show in Jinja City, with more expected to arrive in the coming days. This year’s event, unlike previous editions, will run for two weeks and is being held under the theme “Technological Innovations Driving Farm Wealth.”
The show, which began on June 27 with a segment focused on older farmers, will continue until July 3, 2025. It will then transition into the 4th National Agricultural Education Show, scheduled to run from July 6 to 12, 2025. This second phase is expected to be officially be opened by the First Lady and Minister of Education and Sports, Janet Kataaha Museveni, on 9 July 2025.
According to Alex Mugotanyi, Acting Spokesperson of the Uganda National Farmers Federation [UNFFE], this year’s show puts a special emphasis on technology as a catalyst for agricultural transformation.
“This year is different because the theme focuses on Technological Innovations Driving Farm Wealth. We’re encouraging all farmers to attend and explore the modern technologies on display – from improved seed varieties and climate-smart farming methods to affordable mechanisation options,” Mugotanyi said.
He added that the show also provides a platform for farmers to exhibit their own innovations and products, offering peer-to-peer learning and opportunities to expand their markets.
Among the exhibitors are several agribusinesses and seed companies, including Equator Seeds, which is showcasing improved crop varieties.
Noah Kisozi, an agronomist with the company, urged farmers to prioritise using high-quality seeds in order to achieve higher yields within shorter periods.

“We’re exhibiting improved varieties such as Longe 5 maize and Gagawala, which are fast-growing and pest-resistant. The maize variety, for example, has a gestation period of 110 to 120 days,” said Kisozi.
Equator Seeds is also promoting a new pest-resistant tomato variety, suitable even for smallholder farmers with limited land.
“This type of tomato grows well on small plots, provided our cultivation guidelines are followed,” he explained.
However, Kisozi expressed concern that some farmers fail to apply the recommended practices, which negatively impacts their harvests.
“We often advise farmers to use, say, 50 kilogrammes of fertiliser in a maize garden, but some only apply 6kg. As a result, they end up with poor yields and blame the seeds or weather,” he noted.
Slyvia Ayeera and her mother, Irene Mbaruka, the masterminds behind Faith Concentrated Juice, a product made from passion fruits are participating in the Show.
Their 750ml juice concentrate can dilute up to 5 liters and is priced at Shs 30,000. Ayeera’s venture was inspired by her personal experience of seeing passion fruit farmers struggle to preserve their crops.
“I saw most people growing passion fruits without knowing how to preserve them,” she says. “The juice is organic; we use lemon and ginger to preserve it.”

According to Ayeera, their product stands out in the market due to its natural taste and attractive branding. This allows people who can’t access fresh passion fruits to enjoy the product in a packaged form.
“We have no outlet in Jinja, so we participated in this agricultural show to expand our market. We believe the people of Jinja will greatly benefit from our passion fruit value addition,” says Ayeera.
The passion fruits are sourced from their farm and from farmers in Kabale district where the main factory is based with a branch in Kisaasi and Gayaza.
The National Agricultural Show continues to be a vital platform for agricultural learning, networking, and the promotion of innovation in Uganda’s agriculture sector.

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