LUWERO, June 8, 2025 – MTN Mobile Money Uganda Ltd has extended the 2025 edition of its 21 Days of Y’ello Care campaign to Luwero district, marking the second major activation of this year’s flagship employee volunteerism initiative.
Following the campaign’s launch at Kabalagala Youth Centre in Kampala, the latest activation deepens grassroots engagement, focusing on digital transformation in agriculture and healthcare.
Held days ago under the theme “Connecting at the Roots – Connecting Communities through Digital Tools”, this year’s campaign runs from 1 to 21 June. It aims to bridge the digital divide by introducing connectivity and digital literacy to underserved communities, empowering them through education, agribusiness development, and improved healthcare access.
In Luwero, MTN Mobile Money Uganda Ltd, in partnership with MTN Uganda, Bayobab, Maendeleo Foundation, the Nnabagereka Development Foundation, AYO Uganda, Bega Kwa Bega, Burn Radio, and others, conducted a range of transformative, community-based activities. These included the renovation of key facilities at St Mary’s Health Centre in Kasaala and the launch of a digital agribusiness programme at St Andrew Kaggwa Secondary School.
Speaking at the event, Richard Yego, Managing Director of MTN Mobile Money Uganda Ltd, highlighted the broader mission behind the campaign.
“Today is more than a handover, it’s a celebration of what can be achieved when purpose meets partnership, and tradition is elevated by technology,” he said.
“In rural districts like Luwero, many young people leave in search of jobs in cities or abroad. Yet the land they leave behind holds untapped promise. The key is to reframe farming, not as mere subsistence, but as agribusiness; not solely tradition, but an enterprise powered by innovation, data, and digital connectivity.”
At St Andrew Kaggwa Secondary School, which has over 1,180 learners, MTN donated eight internet-connected computers to support digital learning. These are intended to expose students to modern agricultural practices, including climate-smart farming, agri-fintech, mobile market platforms, and precision agriculture.
The school’s four-acre model farm was also enhanced with new fruit trees and hands-on technical support from MTN staff and volunteers, who will continue providing agricultural extension services.
“This contribution will go a long way in transforming our learners’ mindset,” said the head teacher, Mary Gorret Nabacwa. “The computers open a world of knowledge, and the farm upgrades will make agriculture a more attractive career path. MTN hasn’t just given us tools, they have planted seeds of change.”
Meanwhile, at St Mary’s Health Centre in Kasaala, MTN renovated critical infrastructure and donated modern medical equipment, including computers and a smart infant monitor. These enhancements are expected to improve maternal and neonatal healthcare services.
Samuel Mulwana, Chairperson of the health centre, expressed deep appreciation. “MTN’s support will greatly strengthen our ability to serve the community, especially mothers and newborns. The smart infant monitor is a timely and potentially life-saving addition.”
Yego reiterated that the campaign’s goal is to enable rural youth to thrive without needing to leave their communities.
“Technology is a game-changer, it connects farmers to weather forecasts, real-time market prices, financial services, and global knowledge. But first, we must ensure rural youth have access, skills, and belief in their potential to succeed locally,” he said.
He encouraged students to see farming as a tech-enabled, profitable profession. “Today’s agriculture is not just about hoes and hands. It’s about drones, apps, soil sensors, mobile money, and digital markets. You have what it takes to lead Uganda’s transformation.”
He also thanked teachers and healthcare workers for their dedication and urged the local community to support youth-led agribusiness. “Agribusiness isn’t a dream for others—it is possible here, now. Let’s back our youth in embracing agriculture as a profession of pride and prosperity.”
The Luwero activation forms part of a nationwide initiative valued at over UGX 500 million. MTN is also working with cultural institutions across Uganda to tackle local development challenges: in Tooro Kingdom, the focus is on digital tourism and HIV/AIDS awareness; in Ker Alur, teenage pregnancy is being addressed through digital education; and in Busoga, vocational training is being enhanced through technology-driven empowerment.
Now in its 18th year, 21 Days of Y’ello Care remains MTN’s premier staff volunteer programme and aligns with its Ambition 2025 strategy, which prioritises digital and financial inclusion for sustainable development.
As MTN continues to connect communities at the grassroots, it remains committed to ensuring that digital tools, when placed in the right hands, can spark opportunity, dignity, and prosperity, even in Uganda’s most remote areas. From connected classrooms to smart farms and revitalised health centres, the initiative is helping young Ugandans reimagine a future filled with opportunity, right at home.
https://thecooperator.news/mtn-ugandas-sase-transforms-post-banks-digital-operations/
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