KAMPALA, September 22, 2025 – Each year on 1 October, people around the world come together to celebrate coffee and honour the millions who contribute to its journey from bean to cup. For International Coffee Day 2025, the International Coffee Organisation [ICO] is urging all stakeholders across the global coffee value chain to come together in a renewed spirit of solidarity and shared purpose.
This year’s theme, “Embracing Collaboration More Than Ever,” underscores the vital importance of working together across the entire coffee sector. Coffee has always been a symbol of community and cooperation — and this year’s campaign highlights how collaboration drives income generation, sustainable development, and resilient communities.
The ICO campaign shines a spotlight on every link in the coffee chain, from farmers and cooperatives to traders, roasters, baristas, and consumers, emphasising that only through collective effort can we achieve sustainable livelihoods and shared prosperity.
Digital campaign and #ICD2025 challenges
The 2025 campaign will feature an interactive, updated website and a strong digital presence centred on the hashtag #ICD2025. Participants worldwide will be encouraged to join in the conversation by completing the phrase:
“Coffee is collaboration because…”
Submissions can be in the form of social media posts or short videos.
How to get involved
- Register your events and activities via the campaign website
- Promote the hashtag #ICD2025 and help spread the message of collaboration
- Record a video completing the phrase “Coffee is collaboration because…”, tag @icocoffeeorg, and include the hashtag #ICD2025
Vanúsia Nogueira, Executive Director of the ICO, said: “Coffee is a product of many hands and many hearts. When farmers, cooperatives, researchers, roasters, traders, baristas and consumers work together, we create opportunities for income, resilience and environmental stewardship. This year’s campaign calls for practical collaboration that delivers real benefits along the whole chain. Join us — take part in the challenges and show how, together, coffee can be a force for good.”
A call to action
The ICO is inviting governments, industry partners, civil society organisations, cooperatives, and consumers to take part by hosting events, sharing campaign materials, and posting on social media using the hashtag #ICD2025.
A communications toolkit and multilingual resources are available at www.internationalcoffeeday.org
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