LONDON, September 8 , 2024 – With the coffee year starting on October 1 and with 2025 being designated by the United Nations General Assembly as the second International Year of Cooperatives, the International Coffee Organisation [ICO] has made “Collaboration” the central theme of International Coffee Day 2024 [ICD2024].
“Given that most of the 2025 campaign year will coincide with the coffee year, this theme will emphasise the importance of embracing collaboration for collective action and its role in achieving sustainable development in the global coffee sector,” says the ICO in the latest press release.
“This annual event will serve as a reminder that our favourite brew is the result of extensive, often unseen collaboration among countless stakeholders across the global coffee value chain, all working together to deliver that perfect cup each day.”
To help share and spread the campaign message, which revolves around the slogan “Coffee: your daily ritual, our shared journey”, the ICO has introduced the newly redesigned website, which provides a comprehensive overview of this year’s campaign, dedicated to raising awareness about the importance of collaboration within the coffee sector and its potential to inspire collective action on a global scale.
“The ICD2024 campaign offers the public a broad range of assets, from videos and posters to postcards, available in various languages, that visually portray examples of collaboration, demonstrating how partnerships extend beyond what is commonly known or perceived,” says the ICO.
The ICO is also inviting coffee sector stakeholders to choose and share the assets that resonate with them or reflect their organisation’s role in the global coffee value chain. “By doing so, and by using the hashtags #ICD2024 and #EmbraceCollaboration, you can help amplify our message and contribute to a wider conversation, letting everyone know what coffee means to you in our shared journey.”
The organisation is encouraging stakeholders to celebrate this important occasion, whether by hosting an event, participating in community activities, or simply enjoying a coffee tasting session in solidarity with global coffee value chain actors around the world.
“A map is available on the website to allow you to browse local events, and the “Host an Event” section includes a form to submit events, which will be shared with our network of campaign enthusiasts,” says the ICO.
According to the ICO, coffee sector participation is essential to the success of ICD2024. “By taking part in the campaign and sharing the message “Coffee: your daily ritual, our shared journey”, you are contributing to a collective effort that is strengthening the global coffee sector. We are excited about your involvement and look forward to celebrating the power of collaboration together.”
Vanúsia Nogueira, Executive Director of the ICO says: “The ICO’s campaign for ICD 2024 advocates for a united approach in fostering a more sustainable and equitable coffee sector. Collaboration, from farm to cup, is essential to the ICO goal of promoting sustainability, supporting coffee farmers, nurturing a balanced market, and ensuring the satisfaction of conscientious consumers. We invite you to join us on 1 October in recognizing the power of collaboration in driving positive change across the industry.”
https://thecooperator.news/coffee-production-ucda-courts-media-to-help-achieve-eudr/
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