KAMPALA, April 23, 2024 – “This is the story of how ordinary people made extraordinary things a lifestyle,” says a new promotional video launched yesterday by the International Cooperative Alliance [ICA].
According to the ICA website, created to raise awareness of the cooperative business model and the role of the ICA, the video explains how cooperatives build a better world by empowering their members and putting the planet’s well-being ahead of profit.
In three minutes, the video explains how the ICA plays a key role in connecting cooperatives around the world, advocating for the interests and successes of cooperatives worldwide and collaborating with global and regional institutions to promote the model.
“A good way to introduce the cooperative movement, the video also makes it easy to understand the complex ICA structure and functioning. “Unlike every other story, this one has no end,” says the ICA. “The story of sustainable futures, proud workers, consumers, users and producers. It’s the story of people getting TOGETHER to build a better world,” concludes the video.”
The video has been produced by Bruna, a worker cooperative from Barcelona, Spain, specialising in filmmaking.
Watch the video here
The International Cooperative Alliance advocates the interests and success of cooperatives, providing a global voice and forum for knowledge, expertise and co-ordinated action.
Further the ICA represents and promotes the cooperative specificity towards media and in multilateral organisations including the United Nations, Internal Labour Organisation, United Nations Food and Agricultural organisation, International Fund for Agricultural Development, and the International Accounting Standards Board and the B20 among others.
https://thecooperator.news/new-ica-eu-partnership-on-cooperative-development-launched-in-brussels/
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